Social media, television and magazines are creating more desire for color choices and changes
Picture credit: John Morgan, Flickr user
Every day, consumers choose color choices: what color car to buy, what color to choose, decorative wall paint and more. Due to the sheer number of color changes, finding the right color choice and exactly matching the color is where the real challenge starts. Color measurement provides a solution to pairing paints and coatings with sample selection by using state-of-the-art spectrophotometers, eliminating the guesswork of color matching.
The importance of color measurement
The researchers noted that "the dramatic changes in the spectral composition of the light reflected from the surface cause itself a dreaded gamut of more than 100,000 distinguishable colors, and the changes we give the names of these colors are limited only by human experience Limit. "This makes color selection very subjective. However, color measurement technology provides a sophisticated and objective process that enables manufacturers to quantify the accuracy and repeatability of color data.
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