But it seems that people are eager to have a rich color, even on such serious things as medicine, and with the progress that can be made, people have developed something called a "capsule," through which the drug craves for change The wish to achieve. Cherry red, light green, warm yellow, these colors were first applied to capsule drugs, and in the 21st century, modern, more than 80,000 kinds of colors are used to drugs which are now almost in the pharmaceutical market to see a variety of colors The drug is out.
In addition to being designed for commercial benefit, the important thing about color for medicines is to build your own brand image, especially in a contemporary, open market economy - and like any other business, let's try to understand How color helps to establish the image of a drug as a special product.
First of all, due to the richness of medicines, more and more purchasers are free to go to the pharmacy to choose the medicines they need, instead of formulating medicines according to the prescription. For the medicines directly facing the consumers, there is a change in color that attracts consumers to purchase Very important.
Second, because medicines can not be advertised just like other products (something unique in our country), color and packaging have become one of the only ways they can improve their brands.
We analyze this process with one of the most familiar drugs we have ever seen - Viagra and its competitors
Viagra is a rhombus-shaped blue pill (strictly speaking sky blue) whose role is not to be missed here. As a leader in the industry, it generated $ 1.7 billion in the first year Sales.
By 2002, his rival, Eleda, was hoping to create a new drug, and before that, Elekta's market segment analyzed Viagra's color and longs for a more potent alternative than sky blue Good color, they think, sky blue for a new drug is too cool, so that consumers have a sense of distance. After intense discussions, they chose orange as the color of this new drug.
Many times, color does not have much to do with drug sales. We just try to let everyone through this article to understand the color in the actual use and role.
Choose the correct instrument
Whether it's food, paint, paint or plastic, color and quality control are all necessary conditions to stay competitive. When looking for new or updated instruments that meet changing standards and accurately measure a wide range of materials, it is important to choose a company that is relevant to your customers and industry. 3NH is a trusted brand of color technology and spectrophotometers, impeccable customer satisfaction and support records. 3NH understands and understands customers and their respective markets in an effort to cope with the global economic changes. Today we contact 3NH and let us show you our commitment to the world of color.
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